06-04-2010
Pyramid take top spot |
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Following a great achievement last year where we gained the runner-up prize for the TARGETjobs 'The... |
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Cap-italising on innovation! |
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When G-Mat developed an innovative 'twist' to an old problem, they turned to Pyramid for a solution that would test its market potential.
Until now, printing plastic bottle caps, or screw closures to be precise, has been both expensive and limited in possibilities. However, with the invention of G-MAT's unique P-JET technology, a world of cost effective, creative solutions has now been opened up.
In parallel to sourcing and cleansing marketing data, initially focusing on the soft drinks industry, the Pyramid team developed a high impact Direct Mail campaign, guaranteed to grab attention from the rest of the morning post.
Initially targeting only a small selection of named contacts, the campaign received a highly positive response, generating enquiries from a number of leading national and international drinks manufacturers.
It is now hoped that P-JET will lead to a profitable diversification for this already successful client.
A range of potential applications have now been identified for this leading-edge technology, resulting in the need for a programme of niche marketing activities which are currently in development at Pyramid. |
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