06-04-2010
Pyramid take top spot |
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Following a great achievement last year where we gained the runner-up prize for the TARGETjobs 'The... |
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The LSC gets 'Cold Feet' |
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When the Learning and Skills Council (LSC) needed to raise awareness of its Nextstep service, they turned to Pyramid to lead the way. Working closely with the LSC’s marketing team, Pyramid focused on delivering high visual impact alongside maximising opportunities to see (OTS).
The resulting launch of the ‘Cold Feet’ campaign across five LSC regions used a strategic combination of outdoor media, underpinned by local press advertising in key titles. As the enquiries began to roll in a second tier of follow-up information came into play, utilising bespoke regional and sub-regional variants created by Pyramid to meet a wide range of needs.
Although it will be a few more weeks before the final results of the campaign can be evaluated, early indications have shown an uplift in enquiries, which it is hoped will result in an increased number of ‘returners’ entering the UK’s job market in the near future. |
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