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Brand and Corporate Identity |
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NHS Supply Chain |
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With only weeks to go before taking full responsibility for the former NHS Logistics Authority and NHS Purchasing and Supply Agency, the newly formed NHS Supply Chain urgently needed to find its public face. Rapidly changing the identity of a former Public Sector organisation was never going to be easy, but adversity has the potential to generate outstanding results.
Fresh challenges bring new obstacles
Successfully winning a three-way pitch, Pyramid knew the tight launch deadline required careful planning and solid management skills to ensure success. Detailed preparation would also be required, so the team set about dissecting each element of the NHS Identity Guidelines to understand its rules and the flexibility of its parameters. With a broad range of branding requirements, several new publications and a wide variety of dedicated launch materials to deliver, creatives, designers and production specialists faced the challenge head on. Within days a range of potential styles began to take shape delivering a fantastic client response. However, seeking approval from NHS Corporate Communications delivered a distinctly different result.
Rising to the occasion
With the existing challenge now elevated to new heights, the team revised and resubmitted creative proposals time and time again. Finally, at the eleventh hour, resolution was achieved. Now, with only a matter of days left to apply the newly agreed principals, every available member of the agency team focused on ensuring every element was quickly realised. Numerous last minute requests were accommodated too, including an order of three-metre square branded celebration cakes! All outsourced production was carefully supervised by members of the team and, right on schedule, delivery to sites throughout England was achieved.
A rewarding success
A successful launch heightened the demand on the Warwickshire-based team, with its entire range of skills being applied across the business. Internal and external publications, web-based ORACLE solutions, exhibition collateral, customer magazines, electronic communications, merchandising, direct marketing, corporate presentations and signage all came under the agency’s remit. And, for every application of the brand a new chapter was written, carefully documenting specifications for future reference. Taking full control for updating and publishing comprehensive identity guidelines, Pyramid became steadfast guardians of the NHS Supply Chain brand.
Helping to save £1billion
Working throughout the business, Pyramid has continued to evolve the NHS Supply Chain identity by pushing boundaries slowly but firmly to their limits, and negotiating changes in direction whenever required. With the full support of the organisation’s management team a powerful and distinct styling, appropriate for a large corporate entity, has now been achieved. Based upon ongoing feedback, the agency understands its work has helped to build awareness, create response and change both internal and external perceptions of the business. In its own small way this will play a part in helping to generate one billion pounds of savings for the NHS over the next ten years. |
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