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Brand and Corporate Identity |
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Castel Froma |
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To celebrate its centenary as a specialist care centre, Castel Froma approached Pyramid to help them mark the occasion by developing a new corporate identity.
Originally asked to pitch by the Castel Froma board of trustees, Pyramid took the initiative of putting its ‘money where its mouth is’ and developed a design concept and implementation proposal up front. The resultant concept was an instant hit with the Castel Froma management as Chief Executive, Robert Pearce, explains:
“Working with Pyramid has been a pleasure. Not only did they have a clear understanding of the brief, they managed the entire project in a way that resulted in a smooth and problem free delivery. The new identity they developed is a unique and innovative solution that at the same time feels completely appropriate for our industry.
Pyramid were as good as their word and I was constantly kept up to date with developments on the project. This, combined with their excellent management of 3rd party service providers, meant our new brand was implemented on time, on budget and with no unpleasant surprises!
We're looking forward to working with Pyramid in the near future to build further on our new identity.”
The new branding has received very positive feedback from management, staff, residents and the public alike, and Pyramid look forward to working with Castel Froma on more exciting projects in the new year.
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